Airtel Ghana has chalked another significant achievement by recording more than four million subscribers in the latest telecom voice and data subscription trend report released by the National Communications Authority (NCA).
The report shows a consistent growth in the subscriber base of the Company over the first six months of the year moving from a voice subscriber base of 3.75 million in January to 4.11 million as of June, 2015; adding more than 360,000 new subscribers to the network which clearly makes Airtel the network with the highest percentage growth (8.77 percent) and the fastest growing network over the six month period.
Commenting on the growth, Lucy Quist, Managing Director of Airtel Ghana said: “This is truly a remarkable achievement and we are excited about this performance.
“We have been leading the industry in product, service and digital innovation that clearly differentiates us from the competition and positions Airtel as the network of choice for the Ghanaian public. These latest results from the NCA validate our position as the most loved brand in the daily lives of Ghanaians.”
She continued: “I want to take this opportunity to thank every single one of our more than four million customers who interact with our brand every day and to invite those yet to experience our superior product and services to join us. You now have more than four million reasons to be on the smartphone network. Make your change now.”
Airtel Ghana’s growth on data was unmatched with additions of more than 330,000 translating to 13.3 percent growth over the six month period, and the highest percentage growth in the industry.
Quist attributes this to Airtel’s “superior network and data quality, coverage and competitive pricing which is unparalleled in the Ghanaian market”.
“We have led breakthrough innovations in the digital space, providing customers with offerings such as free Facebook, value added services such as roll over data bundles, browse chaw bundles with 2X and the dual scratch card, which enables consumers to load either voice or data directly,” she continued. “These are the reasons why customers continue to choose us first for voice, data and business solutions.”
Airtel Ghana has been a trailblazer since its entry into the telecommunication industry, as the first to launch a 3G network in 2008 before upgrading to 3.75G in 2012 to give customers a remarkable experience on their network.
As the second largest operator in the country in terms of network coverage, Airtel Ghana recently announced an increase in its data network speeds from 21.6mbps to 42mbps, making it the fastest and the first network operator to undertake this upgrade.