Coast Millers
Bigger Leads to Better Following Tanzanian Expansion One year on and with a vast increase in capacity in place, Coast Millers has turned its attentions towards adding value to its products Writer: Matthew StaffProject Manager: Callum Philp Coast Millers enjoyed one of its most proactive years to date in 2014 as it laid the groundwork for a more prosperous future. Now, in 2015, the company is already reaping the rewards of its efforts.Increasing capacity was the main aim one year ago, enhancing not only storage space from 12,000 to 28,000 metric tonnes, but also its milling capabilities from 160 metric tonnes a day, to almost 300 metric tonnes.“The increase in capacity and investments were made as a result of our success in increasing turnover, and wanting to build this extra capacity to meet current demands and to further enhance future sales,” recalls the company’s Director and General Manager, Rahul Aggarwal.The investments not only made Coast Millers’ operations bigger, but also better, through an aligning upgrade of all machinery and technologies; playing a pivotal role in the company’s strategic expansion plan as it moves into 2015. Increased distributionWith the internal infrastructure now in place, the platform is there for Coast Millers to provide more of its wheat flour based products than ever before, so to compliment that, the company has invested much of its efforts in recent months into expanding its distribution channels.Previously operating across isolated, more urbanised areas of Tanzania, the business has now branched out to more ruralised and peripheral areas of the country.“With the increased capacity we have…
Coast Millers
Sorting the wheat from the chaff By focusing on customer service and top quality products, Coast Millers is confident it can conquer the whole of Tanzania and beyond Writer Chris Farnell Project manager James Mitchell Established in 1989, Coast Millers started off as a small family business, milling around 30-40 tonnes of wheat flour every day. However, over time this grew to 100 tonnes as demand and capacity increased. Today, Coast Millers produces and distributes 350 tonnes per day across Tanzania and neighbouring regions including Zanzibar and Pemba Island. For Rahul Aggarwal, General Manager, Business Development and Director at Coast Millers, this journey from humble beginnings to nationwide prosperity has been possible thanks to the company's focus on quality. "The key to our success is the quality of the products that we offer," he reveals. "We do not let anything leave our factory or premises until it is quality assured." This dedication to the end product has seen Coast Millers recognised by the Tanzania Bureau of Standards for distributing and manufacturing quality products. Customer Relationships and Service Delivery However, it is not just product quality that has secured Coast Millers' market position, as customer relationships also play a massive part in the company's service driven strategy. "We ensure we give a personalised service to all of our customers," notes Aggarwal. "We manage these relationships on a one-to-one basis and are always available when they need us. "We have taken a lot of time to really understand what our clients require, whether it is a bakery, biscuit…
