Coca-Cola Sabco Mozambique : Bottled With Care
The impact of Coca-Cola Sabco Mozambique befits that of the world’s largest total beverage company and most valuable brand. We discuss investments and sustainability initiatives with General Manager, Duncan Wyness.
Coca-Cola Sabco Mozambique
Gaining Momentum through a Strategic AcquisitionWriter: Emily JarvisProject Manager: Josh Hyland With a global beverage portfolio comprised of more than 20, one billion-dollar brands, The Coca-Cola Company is taking all the right steps to capture the enormous growth opportunities available in the non-alcoholic ready-to-drink beverage industry worldwide.After the announcement of an agreement to combine its European businesses into a new company called Coca-Cola European Partners Plc in August, 2015 – becoming the world’s largest independent Coca-Cola bottler based on net revenues – the globally prominent bottling Company has been aggressively driving productivity and streamlining the business to accelerate growth across all its countries of operation.In Africa, Coca-Cola Sabco has also benefitted from this Group-wide vision, with preparations well underway to combine its non-alcoholic ready-to-drink beverages and bottle operations with SABMiller Plc and Gutsche Family Investments (GFI, majority shareholders in Coca-Cola Sabco) in East and Southern Africa. The new bottler, Coca-Cola Beverages Africa, will serve 12 high-growth countries accounting for approximately 40 percent of all Coca-Cola beverage volumes in Africa. “A combined Coca-Cola bottling operation is further evidence of our commitment to Africa, and our firm belief in the tremendous growth prospects that the continent offers,” the Chairman and CEO of The Coca-Cola Company, Muhtar Kent said in a statement at the time of the announcement. “As one of the top 10 largest Coca-Cola bottling partners worldwide, Coca-Cola Beverages Africa can leverage the scale, resources, capability and efficiency needed to accelerate Coca-Cola growth and contribute to the economic and social prosperity of African communities.”Coca-Cola Sabco Mozambique With an estimated consumer base…
Coca-Cola Sabco Mozambique
Achieving Together to Become World-Class With an estimated consumer base of 24 million people in Mozambique, Coca-Cola Sabco has been increasing production capabilities nationwide by stabilising its distribution network and investing in state-of-the-art equipment Writer: Emily JarvisProject Manager: Josh Hyland For the past few years, the Mozambican economy has been experiencing a prosperous GDP growth of between seven and eight percent; this is of course having a positive impact on businesses in the country, helping to provide much needed support to local infrastructures. Sabco, the South African-based flagship bottler for Coca-Cola’s African operations, has reaped the benefits and invested heavily in further developing its operations in Mozambique.When Africa Outlook spoke to Country Manager Simon Everest two years ago, he had big plans to grow the Coca-Cola brand presence in Mozambique, expecting double-digit growth figures and an increase in PET (polyethylene terephthalate) production locally. Since this time, the company has hit its targets thanks to closely examining its route to market approach by bringing distribution capabilities in house, significantly developing its warehouse and investing in people power.“Traditionally, we have relied on third parties for distribution which was a costly exercise. Now this has changed, we have increased capacity and are on the lookout for new merchandising partners to invest in the business that will live up to our high standards and hold enough stock going forward,” says Everest.Coca-Cola is strategically placed throughout Mozambique with three plants – Nampula serving the north, Chimoio serving central regions and Maputo in the South. In relation to the changing nature of the beverage…
Coca-Cola Sabco Mozambique
The untouchables Despite its huge share of Mozambique's carbonated drinks market, Coca-Cola Sabco remains thirsty for growth. Writer Ian Armitage Project manager Eleanor Watson With its huge 87 percent share of the carbonated drink market in Mozambique's burgeoning economy, Coca-Cola Sabco looks pretty untouchable. However Country Manager Simon Everest still has big plans to grow the brand - and expects double-digit growth in the next two to three years. Aware that new competitors are being drawn by Mozambique's increasingly attractive economy as oil, gas and mining operations grow, he is working to raise the company's game. One of the world's most recognised brands, Coca-Cola has clear advantages in Mozambique. It's been operating there since 1994 when restrictions on South African businesses operating in Africa were lifted and it's built up enormous brand loyalty, a big factor in Africa's markets. The company also has what Everest describes as "the best distribution system in Mozambique and 1,000 experienced staff members" and it's strategically placed throughout the elongated country with three plants – one in Nampula servicing the North, another in Chimoio servicing central regions and a plant in the capital Maputo servicing the Southern provinces. Everest says the locations were carefully chosen because of their geographic and strategic importance, with Nampula covering Northern provinces and Chimoio placed equidistantly between the port of Beira and the coal-producing Tete region. While the country's roads could "still do with some work" there is growing investment into its infrastructure to upgrade its railway connections, roads and ports. The company has committed itself…
