32

Latest 32 Corporate Stories

Sudatel Telecom Group

20-Year Telecom TriumphWriter: Matthew StaffProject Manager: Donovan Smith Sudatel Group (STG) has now thrived in Sudan for more than 20 years as the only telecom Company to offer end-to-end portfolios serving both consumer and business segments, and is now looking to further leverage this reputation and market standing to bring even further innovation not just to its own country of origin, but wider into Africa also.Since 1993, the Company has fulfilled consumer demand by adapting continuously to the very latest market requirements and to the future industry trends emanating their way from other international markets. This not only stands true for its core voice services, but across data, digital, cloud and fibre solutions with Sudatel’s turnkey offering central to its ongoing success.“Since 2006, STG has made steady investments into West Africa, finding great synergies across our four operations outside of Sudan; Guinea Conakry, Mauritania, Senegal and Ghana,” explains the Company’s Chief Executive Officer (CEO), Eng. Tariq Hamzah Zein Elabdein. “We have a combination of CDMA and GSM networks and have adopted a transformational strategy moving from a traditional mobile telecom operator towards an integrated ICT services and solutions enabler across all markets; serving businesses, consumer segments and other operators.”Strategically focused on enhancing performance through the maximisation of operational efficiency, it is the 7.5 million customers in Sudan alone who benefit most from STG’s commitment to development, leading the Company towards a unique position through its superior international connectivity, large national backbone network, a state-of-the-art Tier 4 data centre, and a host of frequencies including 800 MHz digital dividend bands. Revamped

Editor By Editor

Icecold Bodies (Pty) Ltd

Best-in-Class ManufacturerWriter: Emily JarvisProject Manager: Tom Cullum Refrigerated vehicle body and trailer manufacturer, Icecold Bodies has reacted to South Africa’s recent economic slowdown by overhauling its market strategy to better serve South Africa’s transport industry, becoming one of the major trend-setters within a highly competitive industry.After recognising the need to compliment its manufacturing capabilities with value-add services, such as repair facilities and extended product warranties, Icecold Bodies increased its facility capacity by more than 50 percent in 2013; forming an integral part of a five-year expansion plan to future-proof the Company.“The decision to transform the Company into a more respectable, reliable organisation that builds on personal relationships became evident when we listened to the voice of the customer. Customer interaction is essential for our brand and product development as this allows us to set new trends based on customer needs and demands,” said Icecold Bodies in a press release.Two years later and this plan has been successful in creating new business partnerships, while reinforcing longstanding ones. The Company has come a long way in the industry since establishing in 1993, becoming a well-respected, proudly South African body and trailer manufacturer, with a renewed flexible and responsive business model and comprehensive product rang; comprising trailers, insulated bodies and rigid truck bodies that are all adaptable to customer needs.Serving a growing demographic of customers in South Africa and Namibia, Icecold Bodies strives to be a one-stop shop provider of innovative products and value-add services including trailer and truck production, repair and finishing.“Setting new trends in production and supply chain will allow

Editor By Editor

IPSOS Africa

Game Changing New ServiceWriter:Emily JarvisProject Manager: Donovan Smith Proudly celebrating its 40th anniversary in 2015, Ipsos continues to maintain its status as a leading force in market research; drawing on both its local understanding and wider international Group expertise to provide new and innovative accurate research services for some of Africa’s biggest brands. With a presence in 14 countries on the continent; including Egypt, Morocco, Tunisia and Algeria in the north; Kenya, Uganda, Tanzania, Mozambique, Zambia and Rwanda in the east; Nigeria, Ghana and Ivory Cost in the west; and South Africa, Ipsos teams work in collaboration in order to meet client needs in the most effective way.After identifying Africa in the late 2000s to join its already successful international expansion strategy initiated in the 1990s, the Ipsos Group continued on its growth path by combining with Synovate in 2011.“Synovate had previously acquired the market leader in sub-Saharan Africa, the Steadman Group, so the combination marked a real acceleration in the creation of the Ipsos global network, strengthening the Group’s African footprint significantly,” comments David Somers, CEO of Ipsos Pan-Africa.The African continent represents a rapid growth market for Ipsos, and in addition to the economic changes dictating an emerging middle-class and growth of indigenous companies, an increasing number of international organisations are also looking to invest in the relevant market research required so as to better understand African consumers.“Given that South Africa, Kenya and Nigeria are still emerging as hubs for international business, our research experts on the ground can help businesses and individuals looking to enter the market

Editor By Editor

Castrol SA

Second to NoneWriter: Matthew StaffProject Manager: Ben Weaver Castrol South Africa (SA) continues to leverage a brand name which stands head and shoulders above the majority of the global market competition, as its adherence to operational excellence and partnerships with some of the most renowned organisations drives the Company forward.As a world-leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to the automotive, industrial, marine, aviation, exploration and production sectors, Castrol’s influence and recognition stretches far beyond the bounds of its UK headquarters with a presence in more than 40 countries as of 2015.Employing more than 7,000 people in the process, and also supported by a series of third party distributors ensuring that its products breach every corner of the globe, Castrol is one of a select few Groups who can truly claim to enjoy worldwide success.This is not to say that it adopts a one-size-fits-all approach, however, with the Company quickly realising that a commitment to local regulations and trends would be pivotal to its longevity.While these trends often catch up on an international scale in time, the ability to strike while the iron is hot, especially in the emerging market of Africa, is key, and Castrol is currently honing two vital areas in its South African operations to that end.Health and safety is clearly a key performance indicator in most manufacturing operations but in South Africa, there is still room for improvement, and Castrol continues to lead the way in introducing innovative approaches for the safety of its employees.On a more all-encompassing, external

Editor By Editor

Vodacom Lesotho : Beyond Telephony

Beyond TelephonyWriter: Emily JarvisProject Manager: Donovan Smith Since launching in 1996 with just one telecom tower, Vodacom Lesotho has emerged 19 years later as the market leader in mobile communication services, with an 80 percent market share.As the wider Vodacom Group’s first business venture outside of South Africa, Vodacom Lesotho has spent two decades deeply rooting itself into the country, initially inviting the Government of Lesotho to become a shareholder prior to its privatisation in 1999, followed by a 12 percent local shareholding - which later grew to 20 percent- awarded to Sekha-Metsi Consortium after this date.Early investment in a solid distribution network has enabled the Company to reach 94 percent of the population, which also helped to drive mobile penetration in Lesotho to more than 84 percent in 2015.Diversifying its revenue stream to better focus on the customer’s changing needs and embrace the data revolution has resulted in the Company securing an impressive 1.3 million subscribers across a population of more than two million people.Vodacom Lesotho is majority-owned by Vodacom Group Limited (80 percent), and Sekhametsi consortium owns the remaining 20 percent of the Company.Infrastructure backboneThe need for services beyond voice and SMS on the African continent - and indeed the world - are being dictated by the increased consumption of data services and the additional inclusive applications that internet access brings.Therefore, in the past two years, Vodacom Lesotho has been investing in ways to differentiate itself in order to diversify its data offering and place customers at the heart of its investments as part of a long-term

Editor By Editor

Dukes Petroleum Company : Setting the Pace in Ghanaian Oil Marketing

For more than a decade, Dukes Petroleum Company has been making its mark in the Ghanaian oil & gas sector as one of the leading lifting, marketing, distributing and retailing operators in the space.

Editor By Editor

Eqstra Fleet Management

A Single Point of Access to the Full Range of SolutionsWriter: Matthew StaffProject Manager: Eddie Clinton Following a comprehensive, complex and challenging six years of diversification, Eqstra Fleet Management (EFM) is on the verge of seeing the fruits of its hard labours across Africa.Initially beginning operations back in 1984 in South Africa’s prime car leasing space, the global economic crisis of 2008 presented the Company with both an unprecedented challenge to stay afloat, and adversely, an opportunity - through necessity - to reinvent itself.The subsequent overhaul of its previous business model and structure has been a long, and sometimes painstaking, process but with the balance of the organisation now more evenly distributed across the full plethora of car fleet management services than ever before, and with a new automated system set to swing the market in Eqstra’s favour even further, the business is now basking in the light at the end of the tunnel.“In 2008, through the global financial crisis, there was a lot of pressure on us and how we were going to be a sustainable Company, so we sat down and changed our business model in response to it,” recalls Eqstra Fleet Management’s Managing Director (MD), Murray Price. “Since then we’ve grown from being primarily a leasing Company with only a bit of background services and managed maintenance included, to pretty much a 50-50 split between leasing and service divisions.“We’ve done very well to get that balance in six years, following the example of partners we saw elsewhere in the world who walked the financial crisis as

Editor By Editor

Gertrude’s Children’s Hospital

Continued Devotion to East African HealthcareWriter: Emily JarvisProject Manager: Eddie ClintonAs the largest private hospital in East and Central Africa dedicated exclusively to the care of children, Gertrude’s Children’s Hospital is continuing on its quest to provide award-winning, world-class healthcare to Kenya’s children by increasing its geographical coverage in order to have a greater physical presence outside Nairobi; which started with the opening of its first outpatient clinic in Mombasa last year.Rapid urbanisation and decentralisation are dictating the Hospital’s expansion plans in line with the changing needs of Kenya’s growing economy. Having successfully maintained its position as one of the biggest contributors to child wellbeing in the country for more than 65 years, Gertrude’s was declared debt-free at the end of the last financial year which has allowed the organisation to free-up more cash to buy new equipment and continue modernising its facilities to provide even better patient care.“We have been able to pay off all of our financial commitments, so we can now allocate more spending to the expansion of our clinics, improve the medical training available and provide essential medical equipment in the hospital,” comments Gordon Otieno Odundo, Chief Executive Officer (CEO) of Gertrude’s.Healthy occupancyTending to more than 300,000 patients each year, Odundo is acutely aware of the number of people in more rural areas of Kenya who are unable to get to the Hospital in their time of need. He explains: “In a country where the population stands at 44 million, we can only reach so many with one facility. Therefore, we are now developing

Editor By Editor

Maersk Sierra Leone

Delivering on its Shipping PromiseWriter: Emily JarvisProject Manager: Tom Cullum For almost two decades, Maersk Sierra Leone (SL) has been a crucial part of Maersk Group’s African operations, overseeing the carriage of cargo to and from Sierra Leone. In order to continue aligning its service offering with the high level demands and needs of the country, the Company has focused its recent investments on improving customer experience, while moving towards a standardised use of technology throughout its essential processes to align with the wider Group.Despite the apparent 20 percent contraction in the Sierra Leonean economy in 2015 (according to the World Bank), Maersk SL has registered volume growth above five percent for the past few years, with 10 percent recorded in 2015, due in part to the growth of capital goods and fuel imports into the country.Managing Director (MD), Lee Brough recalls: “This is a far cry from where we were when we first moved into the country; initially managed by a third party agent, Star Marine in 1996 and eventually establishing our own local office here in 2003 in line with the growth of the country’s economy; becoming more accessible to the growing number of customers in the market.”Sierra Leone has limited finished goods production, which makes the country and its industries heavily reliant on the importation of goods. Maersk SL plays a leading role in the provision of international sea transportation of containerised cargo, where it carries at least three out of five containers to and from the country; including cargo ranging from basic foodstuffs and construction

Editor By Editor

Villa Crop Protection

Firmly Rooted in African SoilWriter: Emily JarvisProject Manager: Callum PhilpFor the past 21 years, Villa Crop Protection (Villa CP) has significantly contributed to South Africa’s agricultural industry via its unique and innovative approach to crop protection. Through massive investment in the development of its product portfolio, targeting products mainly towards “permanent crops”, or “export crops” – such as citrus fruits, table grapes, apples, pears - the Company is helping to protect the seeds of continued growth of the country’s strong agriculture exports. Agriculture remains a critically important industry in South Africa, and indeed many other African nations, not only as a provider of job opportunities but also from a food security perspective. Nearly 80 percent of arable land in South Africa is used for agricultural production, which amounts to more than 97.6 million hectares.With the sector contributing around 2.5 percent (US$8.7 billion) to South Africa’s GDP, Villa CP is keen to capitalise on this market segment, investing heavily in product development in order to provide a total solutions approach to crop protection, as opposed to providing standalone products to the market.After growing its turnover by 23 percent in the 2013-2014 financial year, Villa CP is now more confident than ever in its ability to invest its profits back into the business for the purpose of market share gain. “Based on the size of the local crop protection market at wholesale level, it is estimated that we currently hold a market share of just over 20 percent,” details Andre Schreuder, Managing Director (MD) of Villa CP.Further bolstering its aspirational growth

Editor By Editor