Samsung : Small Actions, Big Impact

Jack Salter
Jack Salter - Head of Editorial

South African consumers are being encouraged by Samsung to join the technology giant’s “Everyday Sustainability” mission and take small actions together for a better planet.


A world where technology can co-exist with people to preserve the planet for future generations is envisioned by Samsung. 

The company is committed to enabling more sustainable lifestyles for its consumers by continuously creating premium technology that lasts, with more power and less environmental impact. 

Equally, Samsung knows that it cannot achieve its sustainability goals alone, and thus needs people to take an active role in the process.  

Consumers nowadays also want to do their part and live more sustainably but don’t think a climate-friendly lifestyle is easy. Indeed, about 85 percent of consumers worldwide see a gap between their current lifestyle and how sustainable they would like to be. 

Customer participation is therefore being encouraged by Samsung, so their customers can play an equal part in the important journey towards a sustainable future, which has been threatened in recent years by the acceleration of the climate crisis. 


Accordingly, Samsung is empowering everyone to make small and subtle changes in their daily lives, as the impact these can have collectively on the environment and making everyone’s lives more sustainable is huge. 

For this reason, the company is encouraging South African consumers to join its “Everyday Sustainability” mission. 

To achieve this mission, Samsung is building on its ‘Planet-First’ philosophy, a comprehensive environmental plan to join global efforts to address climate change. 

Together with the upcoming commemoration of Global Earth Day in April 2024, current environmental challenges have prompted the company to further strengthen its governance and ensure that sustainability remains an utmost priority in all operational facets. For these reasons, South African consumers are requested to join Samsung on its mission towards a sustainable future. 

In order to overcome environmental challenges, Samsung maintains that everyone, including consumers, needs to commit to minimising the current environmental impact and move aggressively towards both sustainable business and lifestyle practices. 


Four new ways to live sustainably have been unveiled to local consumers by Samsung to achieve these ambitious goals, focusing on recycled materials, energy efficiency, eco-packaging, and recycling or upcycling. 

The application of recycled plastic, for example, is expanding across a range of Samsung product categories to increase the use of eco-conscious materials. 

Production, meanwhile, includes renewable energy and chemical management, the latter of which sees Samsung developing alternatives for chemical substances and striving to minimise the negative impacts on customer and employee health of hazardous substances that may enter its products, as well as chemicals used in the front lines of manufacturing. 

Distribution now also includes eco-packaging efforts and logistical optimisation, a process that involves the constant application of eco-conscious materials to packaging. To reduce the environmental impact of its product packaging, Samsung is not only replacing plastic and vinyl materials with paper and recycled materials, but also reducing the volume and weight of its packaging to mitigate greenhouse gas (GHG) emissions in the transportation and shipping process. 

Indirect GHG emissions are likewise being reduced, and recyclables are now separated by material.  


In particular, Samsung’s “Everyday Sustainability” vision focuses on creating sustainable products for local consumers, and how these can be designed to benefit the environment. 

The latest Galaxy S23 series, for example, is a high-performance device delivered by Samsung that meets the highest standards of quality while also using more recycled materials than any other Galaxy smartphone to date. 

The responsibility of ensuring that the future of the planet is healthy and secure has been embraced by Samsung, who has committed to incorporating sustainability into everything it does, from product design to development. 

To ensure that it leaves a better planet for generations to come, Samsung is determined to continue championing responsible innovation in the future. As part of its commitment, the company continues to make a concerted effort to not only achieve enterprise-wide net zero carbon emissions but also use more renewable energy, research and invest in new technology to develop energy-efficient products, as well as increase the re-use of water and development of carbon capture technology. 

“Everyday Sustainability” is therefore being entrenched in every aspect of the organisation by Samsung, whose competitiveness and sustainable growth go hand-in-hand with harnessing its technological solutions to preserve the environment and build a better world.  

For Samsung, it is everyone’s responsibility to care for the environment and make it a wonderful place to live in, which is why it advocates for all South African consumers to do their part and together re-imagine a better planet.

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By Jack Salter Head of Editorial
Jack Salter is an in-house writer for Africa Outlook Magazine, where he is responsible for interviewing corporate executives and crafting original features for the magazine, corporate brochures, and the digital platform.