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Radisson Hotel Group has passed the 100-hotel mark across Africa, with properties now in operation and under development across the continent, as the company accelerates its 2030 growth strategy and deepens its presence in key markets including Morocco, South Africa, and Nigeria.
Africa Growth Strategy Driven by Conversions and New Market Entries
The milestone reflects strong momentum for the group’s African business, with more than 15 new hotels signed and roughly 2,500 rooms added over the past 12 months alone. The expansion also includes new market entries in the Democratic Republic of Congo and Zimbabwe.
Radisson Blu continues to anchor the company’s established footprint across Africa, while the Radisson brand has emerged as its fastest-growing flag, supported by a strong conversion strategy and a pipeline focused on faster openings.
Over the past five years, Radisson and Radisson Blu have ranked among the most signed hotel brands in Africa, with one of the highest shares of cumulative openings across the region.
The past year marked a new benchmark, with over 2,500 rooms signed and multiple new market entries strengthening the group’s continental reach.
Morocco, South Africa and Nigeria Remain Priority Growth Markets
According to the company, Morocco, South Africa, and Nigeria remain its core priority markets, where it is expanding both operational presence and brand distribution.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, said: “We’ve crossed the 100-hotels mark in Africa by staying true to our values, executing our plan, and delivering compelling results to owners while moving fast on quality conversions.”
He added: “The next phase evolves into a geographic focus in Morocco and Nigeria and strengthens our presence in South Africa with a concrete pipeline under construction. The trust of our owners, the momentum of our journey, and the expertise of our regional leadership will drive resilience and unlock opportunities.”
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group
Nigeria remains one of the clearest examples of the group’s strategy in action.
Radisson Hotel Group now has 13 hotels in operation and pipeline across the country, while Abuja alone accounts for a significant share of future growth, with three hotels totaling 458 keys currently in active development.
The company also recently signed Radisson Collection Lagos Atlantic, further strengthening its premium positioning in the market.
South Africa Expansion Targets Leisure and Secondary Cities
In South Africa, the group is reshaping its growth strategy with a stronger focus on Cape Town, while also targeting secondary cities such as Durban and Pretoria.
Leisure destinations are also becoming a bigger priority, including opportunities around Kruger National Park, Sun City, and the Garden Route.
It also plans to enter Zanzibar and is exploring lodge, safari, and affiliation opportunities across Namibia, Botswana, and Zambia to meet growing demand for nature-led travel experiences.
Hotel Conversions Remain Key to Speed and Scale
Conversions continue to play a central role in the company’s African growth model.
Over the past five years, more than 15 hotels — representing nearly 3,000 rooms — joined the portfolio through conversions, helping the group accelerate openings while maintaining brand standards and delivering value for owners.
This strategy has supported faster market entry and reduced time-to-opening compared with traditional development models.
New Signings Expand Reach Across Central and Southern Africa
Recent signings underline the breadth of the pipeline, spanning city hotels, resort destinations, and quick-to-market conversions.
These include Radisson Blu Kinshasa and three Radisson hotels in Lubumbashi, alongside Radisson Harare and Park Inn Victoria Falls.
In Morocco, the group added Radisson Blu Resort & Conference Center, Casablanca Bouskoura and its first Radisson hotel in Rabat, while further expansion is also planned in Marrakech.
This article was produced by the editorial team at Africa Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across manufacturing, mining, construction, healthcare, supply chains, food production, and sustainability.
Africa Outlook provides ongoing coverage of organisations and developments shaping industries across Africa.
