Eltek
Saving Energy on a Broadening Scale Eltek has branched out even further in 2014 as it leverages key business partnerships and widening regional knowledge to unveil its hybrid solutions in new markets Writer: Matthew StaffProject Manager: Donovan Smith Eltek’s influence across Africa has grown significantly over the past 12 months as it continues to introduce its high efficiency and hybrid telecom solution products to a wider continental audience.At the beginning of 2014 the company had set its sights on taking its hybrid systems, especially, into a wider array of mainstream markets, and the results over the subsequent 12 months have certainly supported the company’s EMEA Vice President, Bob Hurley’s prediction that they would become common place for mobile operators in the sector.“The biggest opportunity we saw this time last year was for hybrid solutions for mobile network operators,” he says. “The telecom and mobile network operators were looking to reduce diesel consumption, and so as a part of that, we have been very successful in introducing our hybrid solution and selling that product further into Africa.“As a result, we have won a lot of large projects in Africa supplying either our hybrid or CDC (charge/discharge) solutions.” This notable increase in the uptake of high efficiency products has been epitomised by two such modules which are identical other than their rating efficiencies.Hurley continues: “We sell two modules which are identical in size and fitting, but they differ in the efficiencies they provide. In 2013, there was an 80-20 percent ratio of sales in favour of the standard module, and that…
Eltek
Striking the perfect balance between power and the people Eltek have constantly led the way in high efficiency power electronics in Africa Writer Matt Bone Project manager Donovan Smith For over 40 years, Eltek have led the way in high-efficiency power electronics and energy conversion. Their headquarters are based in Norway and they have over 2400 employees in their company across 40 countries. As a global corporation and market leader, Eltek has customers in more than 100 countries across a variety of industries including telecom, rail and infrastructure, power generation, power distribution and solar energy. Helping customers save energy and money while reducing their environmental impact, Eltek are always looking for new and innovative ways to further this foundation. Bob Hurley, regional President of Eltek in Europe, Middle East and Africa (EMEA), spoke about what makes them a market leader. "For me it is our technology that makes us a market leader, especially in the telecommunications power industry. We were the first power manufacturer to come up with a High Efficiency (HE) rectifier, and we changed the market standard by at least 4-5 per cent, in moving from non-HE to HE technology. Also i think our product density from a technology viewpoint is a market leader. We currently have the most dense power supply on the market, which is very important to us and the operators who use it." Regional and local Eltek are very keen to press upon the fact they are not just a European company who has opened offices in Africa. Although their…
