Vodafone Ghana
The Journey of Transformation ContinuesWriter: Matthew StaffProject Manager: Donovan Smith Vodafone Ghana has surpassed its expectations in 2015, fulfilling its ambitions not only in terms of network expansion, but also across its wider, more all-encompassing, goal of enriching the country as a whole.Established in 2008 following the acquisition of Ghana Telecom, the core blend of mobile and fixed offerings has been complemented in the subsequent seven years by a plethora of value-add services, bridging mobile money and broadband data especially.The latter has been a core focus over the past 12 months too, having invested GH¢4.5 million into its fixed broadband network, once again finding a way to enhance what is already a market-leading option for its loyal customers.“We have invested in modernising the infrastructure as well as developing a backbone of fibre across the entire country. This is not only serving the needs of the Company, but also the wider industry and other players in the market who want access to that connectivity,” explained Chief Executive Officer (CEO), Haris Broumidis at the start of the year. “The process has been a journey of transformation, and still remains an ongoing agenda.“It is our responsibility to ensure that every corner of Ghana reaps the benefits of the Vodafone offering in their lives.”Such widespread national transformation isn’t always as simple as injecting money into a project however, with the digital domain influenced not only by market competition, but adjacent industrial challenges as well.The advent of the energy crisis, for instance, has made it difficult for all operators to offer consistent connectivity across…
Vodafone Ghana
Ghana undergoes a Vodafone Transformation Vodafone Ghana has only been operational for six years but is already making an impact as it continues to innovate, expand and advance the telecoms industry within the countryWriter: Matthew StaffProject Manager: Donovan Smith Vodafone is replicating its globally-renowned, industry leading telecommunication services in Ghana as it looks to capitalise on a nationwide market ready to embrace the latest technological advancements.After acquiring a 70 percent stake six years ago in Ghana Telecom, the previous fixed and mobile incumbent in the country, Vodafone Ghana put into motion a long term strategy to revolutionise the infrastructure of both telecom facets; a development plan which is now seeing the fruits of the company’s hard work and investments.“Since the acquisition, Vodafone Ghana has invested around $1 billion in improving the infrastructure in the country,” says the company’s Chief Executive Officer (CEO), Haris Broumidis. “This takes our total investments up to $1.9 billion, including the $900 million acquisition price of Ghana Telecom.”Back in 2008, at the time of Vodafone Ghana’s inception, there were only 400 sites across the country, a figure which needed dramatically increasing if the business was to implement its acclaimed array of network services.Six years on and that increase has culminated in more than 2,000 sites being developed – and counting – signifying the success of a transformation period which has already dramatically improved the levels of coverage and quality within the country. Four pillars of expansionThe target of Vodafone Ghana’s investments have not just been on mobile adoption, but also on more traditional fixed networks,…
