Musika Development Initiatives : The Agrarian Accelerator

Editorial Team
Editorial Team

Musika Development Initiatives continues to enable smallholder farmers across Zambia access to agribusiness and their resources, the collective impact sure to help the country realise its massive agricultural potential.


Zambia, it is fair to say, has enormous agricultural potential.

Home to 42 million hectares of suitable farming land and some 40 percent of Sub-Saharan Africa’s entire water supply, the landlocked East African nation is yet to fully exploit these favourable conditions. Indeed, just 15 percent of the 42 million hectares is being cultivated.  

This is not to suggest agriculture is not already a vital economic contributor, however. The sector currently accounts for 19 percent of GDP and employs three quarters of the country’s workforce, with maize, sorghum, millet, and cassava, sugar, soybeans, coffee, groundnuts, rice, and cotton all important crops.

But the room to maneuver into is massive. Mechanisation of irrigation and general farming practices represent two clear opportunities for growth, the likes of which are being explored by organisations such as Musika Development Initiatives.

Translating to ‘market’ in local dialect, Musika was formed in 2010 to stimulate private market activity in Zambia’s agricultural sector, linking agribusinesses with smallholder farmers who would otherwise have no means of accessing such resources and expertise.

“Musika was born out of work with USAID on a project called PROFIT which started in 2005 and ended in 2011,” explains Reuben Banda, the organisation’s Managing Director. “We drove a lot of market and private sector development in Zambia and decided to come up with a local entity called Musika.

“This essentially allowed us to continue the programme and continue the work on Zambia’s agricultural sector to make it functional by connecting small-scale farmers to market players.”


Musika’s modus operandi can be summarised by M4P – making markets work for the poor.

This involves stimulating change within the market systems upon which the poor are dependent in order to stimulate greater and more beneficial involvement of these people in economic development.

Musika does this via its networks in and knowledge of the Zambian agricultural market, its technical staff based in Lusaka and around the country identifying opportunities for investment and innovation and linking small-scale farmers to agribusiness to make it happen.

Each opportunity is carefully scrutinised and must demonstrate a return on investment, such activities organised around four key practice areas: Business and finance, technology, diversification and environment.

And the impact in recent years has been sizable. For example, in 2017 more than 1,000 new points of market access were established to allow smallholder communities across the country to tap into new resources, while in 2018 $10 million in private capital was leveraged and invested into distribution and aggregation networks.

In total, well over 460,000 rural farmers are now benefitting from greater market access, 74 percent of which stating they feel encouraged to invest more in their own production thanks to improved supply chain relations with agribusiness. At the other end of the value chain, hundreds of SMEs have benefitted from supplying their products to Zambian farms.

One specific focus area championed by the organisation of late has been post-harvest support. Banda explains: “This is important. Something close to around 30 to 40 percent of produce is lost because of poor handling of post-harvest processes, which means the country is losing out on a massive amount of food.

“To reduce these losses and improve on the quality of grain stored, Musika has been working with the private sector on numerous post-harvest solutions including storage methods which do not require the use of chemicals to kill off insects.

“We have also been looking at silos of varying sizes depending on farmers’ needs, starting from one tonne through to 30 tonnes, and are facilitating training of farmers by the suppliers themselves to help improve access to these important solutions in order to maximise the benefits.”


Banda is also all too aware of the need for Zambia’s agriculture sector to mechanise and embrace technology in other areas.

“Zambian small-scale agriculture has been growing but much slower than it could be,” he continues. “The benefits of productivity-enhancing technologies have yet to be realised, and once they are it will create a virtuous cycle. For example, irrigation methods will enable production all year round, as opposed to just during the rainy season.”

Musika has supported the setup of agricultural technology demonstration sites around the country by its private partners, a strategy which has pushed up agriculture technology sales.

Around 140 new access points covering irrigation, mechanisation and post-harvest technologies have emerged, each with an average outreach of 150,000 smallholder farmers.

“We help the private sector to develop a business model which incorporates small farmers,” Banda adds. “By helping with costs and logistics, we can help these companies to reach out to people that they might not otherwise be able to contact.

“It is about reducing the risk and incentivising investment into our small-scale farming communities – Musika helps to develop a win-win situation between both parties by granting more buying power to farmers through improved productivity and a repeat customer for the agribusinesses.”

Biotechnology is another important area. For example, Zambian commercial farmers planted 40,000 hectares of soya in 2016 using biological seed, biological growth stimulants, mineral solubilisation and pest control methods, leading to both improved nutrition and disease control.


Such technological investment will, no doubt, help to futureproof and expand Zambia’s agricultural output to the levels its undoubted geographic potential suggests.

Another key focus for Banda and Musika moving forwards is to also encourage its members to embrace a wider variety of crops, supporting the consumption of a range of nutritious foods among poorer households as well as helping farmers to increase profits.

Banda adds: “With financial support from IrishAid, through the Embassy of Ireland in Zambia, Musika is now exploring how the private agricultural market and the food processing sector can enhance the opportunities for smallholder farmers and rural communities to not just increase their incomes, but also to have more diverse, nutritious foods on their plates.”

Musika will concentrate its efforts across the whole supply chain here, focussing on three categories that will play a key role in the expansion of nutritious food choices in Zambia – legumes, fresh fruit and vegetables, livestock and livestock products.

Other priorities for the organisation in the coming months include tackling the challenge of climate change through tree planting, Banda citing that hundreds of thousands of hectares of forested area is being lost and adversely impacting conditions for farming.

Further, Musika will be working closely with farmers and the private sector on boosting financial inclusion via digital payments, while education of land rights will also be a strong focus for 2020.  

This fresh impetus gives Banda tremendous cause for optimism as he looks ahead to the next year and beyond, the Managing Director’s concluding comments outlining his vision for both Musika and the wider agricultural picture in the country.

“I am optimistic because a number of things are starting to happen,” he says. “The structure of the agricultural sector is changing, with suppliers now integrating small-scale farmers into their business models, which is improving access to products and information and giving them confidence to invest. There is also stronger political will in Zambia and a belief that agriculture is a priority industry for our development.

“The shift away from maize is starting to happen as well. We are seeing other crops coming on board and this is giving farmers the strength and resilience to resist the impacts of climate change, as they can grow other produce. One of our major goals is to continue building that resilience alongside our ongoing ambition to develop a more open agricultural market in Zambia.”

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