Lobels Biscuits & Sweets
Bringing First-Class Standards to ZimbabweWriter: Emily JarvisProject Manager: Josh Hyland Lobels Biscuits & Sweets’ prosperous and dynamic history has been a direct result of continuous improvement and monitoring of the latest industry trends in order to shape the future direction of the brand. With more than six decades of manufacturing expertise and an unrivalled local knowledge of Zimbabwean produce, the Company has recently turned its attention to creating engaging and dynamic marketing campaigns to increase customer interaction; taking note of customer feedback and using this information to develop the Lobels brand.“As a result of new appointments in our marketing division, together with linkages to a very talented advertising house, we feel more connected to our customers and can be more responsive to customer feedback which is a crucial determiner for brand success,” explains David Lecluse, Marketing Manager for Lobels Biscuits & Sweets.Synonymous with quality, taste and the wide range of products available on wholesaler and supermarket shelves for generations, Lobels is one of the country’s largest and oldest food producers. Since identifying a gap in the market for biscuit manufacturing approximately 50 years ago, to complement its already booming bread manufacturing business, the Company ceased bread production at the turn of the century to focus on developing the confectionery arm of the business.Supported by passionate branding, and a value-for-money product made from the finest ingredients, Lobels Biscuits & Sweets has now turned its attention to consolidating ahead of a 2017 capital expenditure (capex) plan to expand in existing export markets, as well as penetrate new ones.European standardsLobels has not…
Lobels Bread : Baking on Demand
As one of the country’s largest and oldest food producers, Lobels has an exciting past which was the result of strategic investments that recognised the importance and demand for the final product.
