Ericsson SSA
Leading Transformation through Mobility Globally-renowned for its technology offering, Ericsson continues to be one step ahead when it comes to the latest communication tech-related products Writer Emily Jarvis Project Manager Ben Weaver Communication is changing the way we live and work the world over. Telecoms giant Ericsson plays a key role in this evolution, using innovation to empower people, business and society through the provision of communications networks, telecom services and support solutions, making it easier for people all over the globe to communicate. “We are a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility,” says the company. Some 40 percent of global mobile traffic runs through networks which Ericsson has supplied. More than one billion subscribers around the world rely every day on networks that the company manage. “Our leadership in technology and services has been a driving force behind the expansion and improvement of connectivity worldwide. We believe that through mobility, our society can be transformed for the better. “New innovations and forms of expression are finding a greater audience, industries and hierarchies are being revolutionised, and we are seeing a fundamental change in the way we communicate, socialise and make decisions together,” Ericsson states. These exciting changes represent the realisation of the company vision: a networked society, where every person and every industry is empowered to reach their full potential. “Our vision is to be the prime driver in an all-communicating world. In this world, everyone can use voice, data,…
Ericsson Sub-Saharan Africa
Setting sights on Africa Globally, the telecoms industry has been facing rough trading conditions, but Africa seems to be growing from strength to strength. Writer Ian Armitage Project manager James Mitchell Ericsson, the world's biggest maker of mobile phone equipment, is playing a key role in Africa's development. The continent's telecommunications market continues to appeal, with coverage and affordable devices becoming less of an issue. The market is full of potential; African operators continue to intensify their efforts to monetise 3G and other data networks and LTE offerings are becoming mainstream, while rural connectivity continues to improve at pace and mobile banking takes off. Communication, remember, is a universal need. This, alongside evolving user demands and rapid developments in technology, is driving continued growth in the global telecommunications industry. Ericsson has struggled in recent years as customers have held back on investing in mobile phone networks. Globally, the telecoms industry has been facing rough trading conditions, but Africa seems to be growing from strength to strength. In a recent interview, Fredrik Jejdling, the new head of Ericsson in Sub-Saharan Africa, acknowledged Africa's allure and said data was going to be a huge part of Africa's mobile story. "I have worked in the Indian market as the regional head for the past three years and I have learnt that mobility is a prerequisite for inclusive growth. Mobile data and broadband will be far reaching voice revolution. The funny thing is that the same pattern in emerging markets as with developed markets with regards to internet usage. "Between…
