Tue, 18/12/2018 - 07:20
Current Issue 71
Integrating an Island Nation
Leveraging the latest technologies, Airtel Seychelles is bringing Seychelles into the modern age with unrivalled telecommunication solutions
Writer: Jonathan Dyble
Project Manager: Donovan Smith
Telecommunications is truly an industry under the spotlight in Africa.
According to recent reports, the sub-Saharan region of the continent is expecting to house more than one billion mobile connections that combined will contribute to a total service revenue of $46 billion within the next five years.
Recent developments to this end include a growth in the number of African undersea fibre optic cables, with the likes of DARE on the east coast and EllaLink on the west coast offering regional-record speeds of up to 72 terabits per second of bandwidth.
The Seychelles, on the other hand, is a different story, but still a prime example of progression.
According to statistics from the International Telecommunications Union, last year saw approximately 177 mobile-cellular subscriptions per 100 inhabitants and 76 mobile-broadband subscriptions per 100 inhabitants.
Comparing the current situation to 1995 when the internet hadn’t even been introduced across the archipelago, it is clear to see that the country has made substantial progress, with a significant proportion of its population now having access to not only cellular communications, but also mobile broadband.
A bond of togetherness
Much of these advancements can be attributed to the continual developments that have been facilitated by Airtel Seychelles.
Launched in 1998, the firm has continued to introduce a range of firsts across the nation’s telecommunications sector, including pre-paid plans, dedicated customer care, call ring back tunes, video calling, mobile top up, missed call alerts, MMS and 3G data services.
“At Airtel Seychelles we strive to meet our customers’ needs, and continuously improve our service delivery through innovative technology with successful global partnerships,” the Company states on its website.
This customer-centric business model has materialised in a multitude of different ways, from the launch of a customer service contact line that is up and running seven days a week between 8am and 11pm, to a network of branches spread throughout the country’s three main islands; Mahe, Praslin and La Digue.
Abiding by this ethos, reflected in its slogan ‘a bond of togetherness’, Airtel Seychelles ensures that it provides a personal and tailored service to each and every one of its customers, providing them with unrivalled telecommunication solutions.
Bharti Airtel Limited
The wider Airtel Group, known as Bharti Airtel Limited, is a leading global telecommunications company that has operations in 16 countries across Asia and Africa.
Headquartered in New Delhi, India, the firm ranks in the top three mobile service providers globally in terms of subscribers, offering anything from 4G to high speed home broadband to wireless services.
According to statistics taken at the end of March 2018, Bharti Airtel had over 413 million customers across its global portfolio.
Connectivity on the go
Mobile internet is a staple of Airtel Seychelles’ leading solutions, providing both extensive 3G and 4G services to its clientele.
An archipelago made up of 115 islands off the east coast of Africa, the pure geographical make up of Seychelles presents great challenges in the way of providing reliable fixed-line connectivity to its inhabitants.
As a result, mobile technology has thrived – a segment where Airtel has focused much of its efforts.
In maintaining a competitive advantage, the Company runs an extensive prepaid promotion plan on 3G and 4G mobile data by providing its customers with a selection of ‘Data Boosters’. Ranging from 25 megabytes to 10 gigabytes, these offer attractive usage bonuses of up to 300 percent.
Coupling this with its substantial product listings, selling the latest phones from leading global brands such as Samsung, Nokia, Huawei and others, Airtel Seychelles is not only supporting, but transforming the lives of people across the country, providing secure and reliable access to mobile broadband anytime, anywhere with its complete coverage promise.
“Our IP-based network is specially designed to enhance the performance of your smartphone,” the firm states on its website.
“You can make video calls, access emails from just about anywhere, connect to high-speed Internet, download music, participate in video blogs, do your internet banking, and much more. Just about anything you can do on an internet-connected computer, you can now do on the go from your phone.”
Connectivity on the up
Two decades on from its inception, Airtel Seychelles has been fundamental to the national connectivity revolution.
According to the World Economic Forum’s Network Readiness Index, through a pursuit of a well-coordinated telecommunications strategy, internet penetration across the country increased from 41 percent in 2010 to 58 percent in 2015.
Further, in the three years since, this number has continued to rise, largely owed to the expansive efforts of Airtel Seychelles that now serves approximately 65,000 mobile subscribers across the country, catering to the majority of island nation’s 95,000 inhabitants.
Looking ahead, leveraging the continual evolution and adaptation of technologies, Airtel Seychelles will likely continue to thrive in this same manor.