Online retailer Jumia - Ivory Coast's leading E-commerce Site - supports a qualitative improvement in education in the country.
To coincide with the return to school, and as part of the #Tousalecole (Back to School) campaign, Jumia Ivory Coast has offered 1,000 school kits to primary school pupils in Yopougon Kouté in a ceremony attended by members of the National Ministry for Education and Technical Education.
"Society gives us a lot. Today is our chance to give something back to society and to make our contribution," said Fatoumata Ba, CEO of Jumia Ivory Coast, adding that the organisation believes in education as "the cornerstone of the future".
She asked pupils to "make good use" of these gifts, before giving them out in the presence of Inspector for Preschool and Primary Education in Yopougon Kouté and Mme Grah, the Secretary General for the Abidjan 3 Regional Department of National Education and Technical Education, who was attending on behalf of the Minister of Education Kandia Camara.
Each student from the school group, which ranged from years CP1 to CM2 (aged 6-11), received a kit comprising a backpack containing plastic wallets, exercise books, a pencil and an eraser, as well as a slate and chalk for years CP1 and CP2.
Kouté's village chief Agbassi Aimé expressed gratitude to the company, describing the event as "historic" in his speech. "This is the first time that our school has received school kits, and we thank the donors for their support of our children's schooling. This is proof that Yopougon-Kouté has not been forgotten," he said.
On behalf of the National Ministry of Education, Mme Grah praised "this gesture which supports the action of the government" and called for other businesses to follow Jumia's lead. "Normally, it is the government who provides these school kits. With this donation today, we feel that the situation is changing and moving in a positive direction. Thank you for what you are doing, because you are contributing to the development of the Ivory Coast. I invite the leaders of private businesses to do the same in order to support parents, especially those whose incomes are limited," she stated.
This ceremony for the donation of school kits marks the launch of a series of social initiatives, with a particular focus on schools in the most disadvantaged areas of Abidjan. The money for the #Tousalecole campaign comes from purchases made online on the website: https://www.jumia.ci.