Leading Specialist Mining Show Grows Footprint in Africa

International mining, industrial, construction and power generation show Electra Mining Africa expands footprint into Africa with shows in Botswana, Zambia and back to Johannesburg in September.

Delivering a high return on investment for exhibitors and providing a world-class event for visitors who want to see the latest in products, services, technologies and trends across the mining, construction, industrial, power generation and machine tools sectors, Electra Mining Africa is recognised as one of the top mining shows in the world. It is also the biggest trade exhibition in Southern Africa and is acknowledged as being a gateway into Africa for related local and global business. This has been demonstrated by the show's recent expansion into Botswana and Zambia.

Gary Corin, Managing Director of Specialised Exhibitions Montgomery, says: "Electra Mining Africa is an exciting show that attracts a high-level of local and international interest and produces off-the-floor sales, valuable sales leads and excellent business connections for its exhibitors. This is the reason for space being sold out well in advance of the show."

"It was from this base that we decided to expand our footprint into Africa with the first Electra Mining Botswana taking place in September last year and expansion to Zambia this year."

The inaugural Electra Mining Botswana show took place at the Gaborone Fairgrounds in Botswana in September 2013 and was hailed as a great success by all stakeholders involved. The show was organised by Specialised Exhibitions Montgomery in partnership with local Botswana business, Soapbox Communications. It attracted over 2000 visitors and hosted 80 exhibitors, with positive feedback received from individuals and companies all over Africa and from as far as Australia and Japan. Many exhibitors have already signed up for the 2015 show.

"The show was strategically developed as a 'one stop' trade event," says Corin, "with the focus being not only on mining but also on industrial, power generation and machine tool sectors. Visitors to the show and our exhibitors very much reflected this mix. We were well received in Botswana and the endorsement of government and parastatals in the mining sector including the Ministry of Minerals, Energy and Water Resources, Botswana Chamber of Mines and the Botswana Diamond Hub bore testimonial that we are recognised as specialists in this field. The success of this inaugural event has cemented our decision for the return of Electra Mining Botswana in 2015."

A dedicated mining industry trade expo and conference in the heart of the Zambian mining region is also taking place this year with the launch of the Copperbelt Mining Trade Expo & Conference (CBM-TEC). The conference, which will run from April 28 to 29, is being run by Specialised Exhibitions Montgomery together with the organiser of the specialist iPAD Series of Mining, Energy & Infrastructure Conferences, Spintelligent. The conference aims to deliver on industry requirements through the Copperbelt's first professional-attendance-only event. It promises to be a showcase of technology, equipment and services, coupled with unique workshop-led content designed to provide knowledge and training for mining operation teams.

Electra Mining Africa returns to Nasrec, Johannesburg in September 2014. Exhibitors from the 2012 show didn't hesitate to book early. "By the close of business on the last day of Electra Mining Africa 2012, around thirty percent of exhibitors had already booked space for the 2014 exhibition," says Corin. "Floor space has continued to be snapped up fast and stands inside the halls and across the outside precincts have either been sold or have been reserved."

Over 860 exhibitors were on show in 2012 occupying the six exhibition halls and vast outside precinct areas at the Expo Centre, Nasrec. Exhibition floor space totaled 37,169m² and this is expected to increase in 2014 as additional marquees will be erected to accommodate the demand.

"To accommodate the growing demand from exhibitors, we have extended parts of our existing outside showcase areas and also added an additional two exhibitor marquees to the one we had in 2012," says Corin. "This concept is attracting many additional exhibitors which will provide visitors with even more to see in the realm of new products and technology innovations."

2012 visitor numbers increased over the 2010 show by almost 10%, with 38,104 visitors attending across the five days. Pre-registered visitors counted for 44.6% of the total visitor count, compared to pre-registration in 2010 of 39.8%.

In addition to the thousands of local visitors, many international visitors also converged at the event. 60% of international delegates travelled from Africa and there was a strong contingent from Europe, whilst others travelled from Asia Pacific, USA, Canada, South America, India and the Middle East.

Most exhibitors agreed that the quality of visitors was excellent, with a high percentage being senior purchasing decision makers or having a strong influence in purchasing decisions.

Electra Mining Africa 2014 will be the twenty-first show spanning a period of forty-two years. Corin says that the show has a "proud heritage" and its further development and expansion will offer visitors and exhibitors from across Africa and beyond a positive interactive experience.

"In 2014, visitors can expect to see many leading-edge South African companies in the packed halls and outside precincts, as well as high-profile international exhibitors from countries such as Canada, USA, the United Kingdom, France, Germany, Austria, Italy, Switzerland, Sweden, Russia, Turkey, India China and Botswana," says Corin. "We are expecting high attendance at the 2014 show and believe that it will be a successful and enjoyable event for all participants."

Electra Mining Africa, Elenex Africa, Transport Expo and the Machine Tools Showcase will take place at the Expo Centre, Nasrec, Johannesburg, from 15-19 September 2014.

Electra Mining Africa is organised by Specialised Exhibitions Montgomery, a member of the prestigious Montgomery Group and a member of the Exhibition Association of Southern Africa (EXSA). Electra Mining has accreditation from UFI, which is the Global Association of the Exhibition Industry. This means that the event is audited according to strict standards.

For further information contact Specialised Exhibitions, Tel: +27 11 835 1565 or email veda@specialised.com or cwood@specialised.com or visit www.electramining.co.za