Toshiba Ranks No.1 in East Africa Notebook Market

IDC's CY 2013 final results show Toshiba as the no. 1 Notebook vendor in East Africa.

Toshiba Gulf FZE is the number one vendor for Notebook market sales in East Africa including Kenya, Uganda, Ethiopia and Tanzania according to the latest International Data Corporation's (IDC) CY 2013 final results.

Toshiba holds the top position in East Africa with a high market share of 23 per cent and a massive year over year growth of 118 per cent in CY 2013. In addition, Toshiba has exhibited market dominance by achieving number one position in Jordan and Saudi Arabia respectively. Toshiba has a high market share of 30 per cent in Jordan, and 24 per cent in KSA.

"Our continued efforts to develop and offer innovative products, services and programmes towards our customers and partners have driven us to strengthen our position in the market. We'll continue to support our customers with value added services and a range of mobile computing solutions to further enhance customer satisfaction," shares Santosh Varghese, General Manager, Digital Products & Services, Toshiba Gulf.

"This significant growth reflects the investments Toshiba has made in the region with having a steady stock availability, a rebate program for partners, strategic promotions and smart marketing approach for high visibility," explains Manish Kewalramani, Business Development Manager for East Africa and West Africa, Toshiba Gulf FZE. "This year, we aim to sustain this position through focusing on the B2B segment," he adds.

In 2013, Toshiba introduced a wide range of platforms across its laptops, Tablets, All-in-One PC, and Ultrabook including its first convertible Ultrabooks – the Satellite U920t & the Portégé Z10t, which has helped address a complete range of customer requirements, from entry level, to experienced and professional users.

"In spite of the tough market situation especially in second and third quarter of 2013, Toshiba has been able to achieve the top position in the East Africa region with an impressive 118 per cent annual growth due to unprecedented innovations we introduced in our latest products, and our healthy channel partnerships," remarks Varghese.

Toshiba's sell out driven strategy has proven to be a success. This has helped in keeping the days of inventory healthy, in addition to proper management of inventory, lifecycle and channel cash flow. The active monitoring of the lifecycle of the products has guaranteed the sell-through process and has enabled Toshiba to ensure that the stocks in the channel are refreshed with the latest Toshiba products.

About Toshiba Gulf FZE
Toshiba Gulf FZE is a wholly owned subsidiary of Toshiba Corporation headquartered in Tokyo, Japan. Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Headquartered in Dubai, UAE, Toshiba Gulf FZE caters to a number of regions including GCC, Levant and Egypt and aims to bring in "local-fit" products and enhance Toshiba brand equity in these regions. The company offers a wide-ranging product portfolio that includes consumer and business notebooks; netbooks; laptop accessories; tablets; 3D, LED and LCD TVs; and Blu-ray Disc Players..