Current Issue 52
Emtel may be one of the oldest operators in Africa but remains one of the most forward thinking, epitomised by its recent service diversifications and technological enhancements
Today’s Convenience Through Tomorrow’s Technology
Writer: Matthew Staff
Project Manager: Donovan Smith
For more than a quarter of a century, Emtel has established itself as a leading light in modern and futuristic provision of telecoms services, and continues to thrive within this image to this day with a current drive towards 4G technologies and innovative value-add services.
Established in 1989 as the first telecoms operator in the Southern Hemisphere, the previously Millicom-driven Company has made a name for itself for being the first to the punch; an accolade evident across the launching of 2G, 3G and, more recently, 4G network speeds.
Putting Mauritius on the map from a technological perspective, the Company has since evolved into a one-stop shop for ICT solutions offering a wide range of products and services across individual, enterprise and residential domains.
“Today, with 4G and FTTB (fibre to the building) services it is one of the most technologically advanced operators in Africa,” the Company states. “Emtel also offers international connectivity solutions via undersea optical fibre and state-of-the-art Tier-3 data centre services and, in June, 2015, launched the first ‘fibre through the air’ (FTTA) of the region, thus providing unlimited internet to the home with fibre-like internet access services, where no underground cabling is required.
“With FTTA, Emtel truly becomes today a one-stop shop for the whole family and for the business.”
The ongoing evolution continues via a comprehensive series of investments into the Company’s network infrastructure, as well as its logistics, warehousing and data centre hubs; all to facilitate such diversification of services to the end consumers.
“At Emtel, we believe passionately in what we do and we thrive to offer to our customers, today; comfort and convenience through tomorrow’s technology,” the Company adds.
In recent times, as much as $10 million has been spent on data centres, complementing the progression into 4G and significant developments within the enterprise space.
Having such a diverse array of products and services naturally lends itself to such a plethora of varying consumers, with Emtel subsequently able to be flexible and customise its offering to form the best bespoke option for each customer; especially within the aforementioned business domain.
The inception of a PRI fixed telephony service for businesses kick-started this initiative back in 2014 and set the tone for the rapid development of the Emtel portfolio that has been witnessed since.
Epitomising this commitment to value-add services is its Airbox product, facilitating unlimited high speed internet, fixed home phone functionality, Wi-Fi, 1GB of email storage capacity, and 24-seven customer care.
Bringing such levels of technology to the table is one thing, but instilling it in as many regions of Mauritius as possible is another, and the Company has gone to great lengths in forming a presence across both urban and rural areas of the country; especially through Airbox
“Emtel launched its Airbox broadband fixed wireless service in Balaclava, delivering speeds of up to 30Mbps,” a report said.
Chief Executive Officer, Shyam Roy continued: “The system overcomes the problem of the slow rollout of fibre across the country. Emtel has been testing its fibre through the air service for a year and 66 percent of the country’s homes are eligible.
“The remainder will be reached in a second phase due to be completed in early 2016. There are three voice and data plans available with speeds ranging from 10-30Mbps.”
Other innovative variations on contemporary tech necessities include Emtel’s own take on cloud technologies, enterprise intranets, M2M functionality and, of course, Emtel Cash; “Another innovation by Emtel which enables you to store, send and receive money using your mobile phone”.
Maintaining its reputation as a pioneer, arguably its most significant introduction over the past 12 months has been the launch of Facebook mobile; an ongoing and concerted corporate social responsibility initiative being driven across Africa, but completely new to Mauritius prior to Emtel strengthening its role as an enabler and social developer in the country.
Affordable, accessible and available
In view of providing the best products and services across its customer base, Emtel continuously demonstrates its passion in adopting ‘Total Quality’ principles, benchmarked against the very best global standards.
Becoming the first Mauritian Company to achieve ISO 9001 certification by the British Standards Institution, the Company’s pledge to continually improve the effectiveness of its quality management system is expressed through its official quality policy.
“Emtel is committed to satisfy the needs and expectations of its customers through the provision of efficient, effective and innovative services,” it notes. “Emtel will ensure continual improvements of its quality system in compliance with ISO 9001 requirements.”
Looking forward, it is this platform of internal operational excellence that will enable Emtel to maintain its position at the head of the pack in Mauritius, while carrying through on the promises, visions and missions laid out when the business first began more than 25 years ago.
“Our vision is people enjoying access to their world; a world where mobile and other services are affordable, accessible and available,” the Company says. “As a telecommunication and information service provider we are committed to offering an efficient, personalised customer service to fully satisfy our customers; creating an environment leading to employee development and satisfaction; building long-term valued relationships with our trading partners; optimising the value of the Company for the benefit of our shareholders; and contributing to the socio-economic development of the Republic of Mauritius.”